Nick Graff
Nick Graff
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God - Golf - Google

God

My Dad was an entrepreneur who built a portfolio of 160 properties by the time I was five years old. Then, when I was six, the Tax Reform Act of 1986 was passed, changing the laws on real estate syndications overnight. His portfolio collapsed, and my family went bankrupt.

Then he opened a restaurant, but it didn't survive, and at age ten we went through bankruptcy a second time. So he got back into real estate and crushed it in commercial real estate.

At 21, I got my real estate license and spent the next decade selling apartment buildings. Then the Great Financial Crisis of 2009 hit and I went bankrupt myself.

It was the best thing that ever happened to me.

Losing everything forced me to question everything and I met Jesus.

Golf

He told me the secret to life is to "enjoy your work". Then He told me to pick a dream. I chose "flipping golf courses." When I was a kid I used to play Golf Resort Tycoon.

Golf Resort Tycoon

I saw how my decisions impacted people and the business. Then when I was in Real Estate, I got my CCIM and learned income, expenses, cap rates and the investment side of golf courses.

CCIM Institute - Certified Commercial Investment Member

And of course, I am a golfer.

Google

When I lost my business & properties, God asked me what part of Real Estate I enjoyed most. The answer was "lead generation." I listed a 4-flat with the headline "Cash Cow" and explained how it qualified for residential financing and my phone rang off the hook. That was the moment I realized the power of marketing.

Google Adwords was all the rage, so I looked for training and found Perry Marshall. I did that for a few years until DigitalMarketer ran their Black Friday Bootcamp in 2013. I fell in love with customer acquisition and that was my focus for a decade.

DigitalMarketer Certified Funnel Expert

For the past few years, I have been focused on AI, and agentic workflows via Google Antigravity since it came out in November 2025.

2027 is all about building autonomous systems for golf businesses so they can focus on golf.

Connect With Me

If you are in the business of golf—or want to be—drop me a note at nick@nickgraff.com.