God - Golf - Google

My Dad was an entrepreneur who built a portfolio of 160 properties by the time I was five years old. Then, when I was six, the Tax Reform Act of 1986 was passed, changing the laws on real estate syndications overnight. His portfolio collapsed, and my family went bankrupt.

Then he opened a restaurant, but it didn't survive, and at age ten we went through bankruptcy a second time. So he got back into real estate and crushed it in commercial real estate . At 21, I got my real estate license and spent the next decade selling apartment buildings.

Then the Great Financial Crisis of 2009 hit and I went bankrupt myself.

It was the best thing that ever happened to me.

In that valley—when everything was stripped away, I was forced to question everything and met Jesus. He told me the secret to life is to "enjoy your work".

With that freedom, God told me to pick a dream.

I chose "flipping golf courses."

When I was a kid I used to play Golf Resort Tycoon. I saw how my decisions impacted people and wanted them to have fun. Then when I was in Real Estate, I got my CCIM and learned income, expenses, cap rates and the investment side of golf courses. And of course, I am a golfer.

When I lost my business & properties, God asked me what part I enjoyed most. The answer was "lead generation." I listed a 4-flat with the headline "Cash Cow" and explained how it qualified for residential financing and my phone rang off the hook. That was just an exciting experience.

I realized I enjoyed advertising, more than Real Estate. And Google Adwords was all the rage, so I looked for training and found Perry Marshall. I did that for a few years until DigitalMarketer ran their Black Friday Bootcamp in 2013. I fell in love with customer acquisition and that was my focus for a decade.

For the past two years, I have been focused on agentic workflows via Google Antigravity.