Business owners know that they need marketing.
What many don't know, is how to make marketing profitable.
There might be a million techniques, but there are only 3 fundamental ways to grow an enterprise: increase number of buyers, increase margin & increase frequency of purchase.
- Jay Abraham
And since marketing is involved in all 3 areas of business growth, let's adapt this business principle to marketing...
leads x sales x margin x frequency =
double your sales
If you double the number of leads you are getting, you have the potential to double your sales.
If you double the conversion rate from lead to customer, you have the potential to double your sales again.
If you double the number of products & services you offer, you have the potential to double your sales again.
If you double the amount of times you followup with each prospect, you have the potential to double your sales again.
Let's look at this numerically...
2 x 2 x 2 x 2 = 16
You have the potential to 16x your sales.
So if that is the potential, what is realistic?
Any business (with a good product/service) can double their sales by improving their marketing, using these principles.
The problem is...
Getting it done.
Who has the time to manage advertising, content creation, lead generation, customer acquisition, follow up, programming, tracking, testing, automation, customer service, human resources & so on?
So the tendency is to hire an agency to do it for you.
But then you realize that it's expensive and didn't go as planned.
So you delegate marketing to your team in-house... but then you have to learn marketing in order to teach them what to do.
Yet, you see your competition getting it done, so you know there is a way.
And I know the way.
And I am going to share it with you right now...